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“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo is a tool to help communicate a brand and represent a brand.

A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another. A brand encompasses the positioning, the messaging and communications, the visual design, the target market, the voice, the marketing and promotions, the presence, and the experience any individual has with the business, product or service online, offline, or in person. You brand is the experience people have when they come in contact with you or your business.

Think of it this way. A logo all by itself is just a graphic element with a name. A brand is the communications strategy that helps you communicate your passion and expertise.

When combined, a well-planned logo and a brand strategy help you effectively and efficiently reach your audience, communicate your message, your value, and benefits, and visually attract more attention.